The Importance of RSS Feeds
Online advertising has rapidly evolved over the years. Content publishers and advertisers are generating innovative techniques and discovering profitable advertising models. In this connection, RSS feed subscriptions and advertising have gained prominence during the recent times and are branded as the most effective ad-models having great potential for marketing purposes. There are basically two vital factors that can maximize your gain from RSS feeds: subscription RSS feeds and RSS feed advertisements.
Subscription feeds are created to sell unique quality content. For instance, the publisher who wants to market his content will include a teaser copy in the RSS feed to advertise it to the browsers. If a reader is interested in purchasing the entire content, he can do so by paying a subscription. The success rate of the RSS feed depends on how best the RSS feed is able to project the value of the content and the uniqueness of the entire content. To be precise, if the reader is able to access the same quality content from yet another free source, why would he spend money and buy it? The subscription model will work its best if the content is unique and valuable-if you are aware about the optimization techniques and marketing methods, you might have heard that content is the king; it remains so ever true here also.
Advertising in RSS feeds
Over the past, several advertising models have evolved in the web. Banner ads and text ads, which reigned supreme till recently, are no more popular. Banners being filtered by the users and the text ads not being attractive enough, it is but obvious that online advertisers are now turning to RSS feeds for increasing the rate of success for their ads. Today the most popular and effective ads online are contextual ads and advertisements related to the webpage or the content of the RSS feed. For example, Google AdSense specializes in contextual ads and Pheedo has pioneered related category feeds. It is left for the publishers to evaluate the best model among these two by researching on the success rate.
Tips to design the best RSS feeds
Make your RSS feed attractive and appealing to the readers. Also, you need to update your feed constantly and always make them available to the readers. In addition to this, if you can promote your RSS feed through different ways, then nothing else can get you better. You can also forward your RSS feed through emails. This is an easier way to reach people and to break barriers. By placing RSS feed in your website, you can make it more interesting. More visitors mean more RSS. Paid subscription and advertising through RSS can get you more profits. RSS feed can also serve you as a PR tool to forward articles, sales letters, and press releases and a PR campaign can again generate more income to you. You can launch your own RSS product feeds and digital catalogues to take your products right to the desktop of your readers. Publishing your own podcast that carries audio and posting latest topics from your forums can create a better appeal to your RSS feed.
Promoting your RSS feeds internally
To promote your RSS feed in your own website, you need to start by improvising your own website. The concept of RSS feed is new and not everybody understands it as you do. It would be make things easier if you can have something written on your website where people can know more about this technique and its benefits. There are some websites that provide easy Java Script snippets that you place on your website, and the whole process would become easy for your visitors.
Promoting your RSS feeds externally through rss wire
Promoting your RSS feed externally works in almost a similar way as you promote anything else on internet-it is just like online marketing and promotion. If you have submitted articles to ezines or article directories, then this is almost similar to that-there are many sites that allow submitting your RSS feed, and this in turn can tremendously increase the traffic and popularize your website.